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Press Release Agent

PR & Communications · Collaborator · Claude Sonnet

Heartbeat: On-demand

From pitch to press release to distribution — AP-style, audience-aware, embargo-ready.

WHAT IT DOES

Handles the full PR writing lifecycle. Writes press releases in AP style with proper dateline, inverted pyramid structure, executive quotes, and boilerplate. Manages embargo schedules, distribution lists segmented by beat and tier, and post-distribution pickup tracking. Adapts voice by context: investor comms are precise and compliant, customer announcements are benefit-focused, crisis statements are empathetic and factual. Every piece starts with the question: why would anyone care?

WORKFLOW

  1. News angle analysis
  2. Draft
  3. Internal review
  4. Embargo management
  5. Distribution
  6. Pickup tracking
  7. Coverage report

SKILLS

press-release-writerap-style-enforcerwire-formattermedia-list-managerdistribution-orchestratorpickup-trackersentiment-scorercoverage-reporterseo-optimizer

INTEGRATIONS

PR Newswire
Business Wire
Cision
Muck Rack
Google News API
Google Alerts
Gmail
Slack
WordPress
Webflow
Memory
Role
Collaborator
Model
Claude Sonnet
Heartbeat
On-demand