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Media Monitor Agent

PR & Communications · Monitor · Claude Haiku

Heartbeat: Every 15 minutes

Watches every mention of your brand — news, social, podcasts, TV transcripts — and alerts before problems spread.

WHAT IT DOES

Always-on brand monitoring across news outlets, social media, podcasts (transcript search), TV/radio transcripts, forums, and review sites. Classifies each mention by sentiment (positive/neutral/negative), reach (audience size x engagement), and topic. Detects sentiment shifts in real-time — if negative coverage starts accelerating, alerts within minutes, not hours. Produces daily media digests with share-of-voice trends, competitor mention comparison, and emerging narrative detection.

WORKFLOW

  1. Monitor all channels
  2. Classify mentions
  3. Score sentiment + reach
  4. Detect shifts
  5. Alert on negative spikes
  6. Daily digest
  7. Weekly trend report

SKILLS

multi-channel-scannersentiment-analyzersarcasm-detectorviral-velocity-trackertrend-detectorcompetitive-monitorshare-of-voice-calculatormedia-landscape-mapperdigest-generatoralert-engine

INTEGRATIONS

Meltwater
Mention
Brand24
Google Alerts
Twitter/X API
Reddit API
Podcast Index API
Slack
Google Sheets
Memory
Role
Monitor
Model
Claude Haiku
Heartbeat
Every 15 minutes