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Journalist Outreach Agent

PR & Communications · Collaborator · Claude Sonnet

Heartbeat: Every 30 minutes

Build journalist relationships, pitch stories, track coverage — replace your PR agency's media relations.

WHAT IT DOES

Builds and maintains a journalist relationship database segmented by beat, outlet, tier, and past responsiveness. Monitors HARO, Qwoted, and SourceBottle for relevant queries and auto-drafts responses. Personalises pitches based on the journalist's recent coverage and writing style. Manages follow-up cadence (pitch → 3-day follow-up → 7-day final touch). Tracks pitch-to-coverage conversion rates per journalist. Maps warm introduction paths through your network.

WORKFLOW

  1. Build journalist database
  2. Monitor HARO/Qwoted
  3. Personalise pitches
  4. Send (with approval)
  5. Follow up
  6. Track coverage
  7. Measure conversion
  8. Update relationship scores

SKILLS

journalist-profilerharo-monitorpitch-writerpitch-personalizerfollow-up-managercoverage-attributorrelationship-scoreropportunity-matcherexclusivity-tracker

INTEGRATIONS

Cision
Muck Rack
HARO
Qwoted
SourceBottle
Prowly
Gmail
Twitter/X API
LinkedIn
Google News API
Slack
Memory
Role
Collaborator
Model
Claude Sonnet
Heartbeat
Every 30 minutes