Crisis Communications Agent

WHAT IT DOES

Monitors for emerging crises via the Media Monitor agent's negative sentiment spikes and real-time media tracking across social platforms, news outlets, and review sites. When a crisis is detected, classifies severity on a 4-level scale — from minor social complaints to existential threats like data breaches or executive misconduct — and drafts a holding statement within 5 minutes. Coordinates stakeholder communication across all channels: concise social posts, detailed customer emails, formal press statements, and candid internal talking points, ensuring no stakeholder learns from external sources first. Manages the full response timeline with timestamped action logs, tracks sentiment trajectory to assess whether the response is working, and adjusts messaging in real time if negative sentiment persists. Generates comprehensive post-crisis analysis with root cause, response effectiveness metrics, and updated playbook recommendations.

WORKFLOW

1. Crisis detected
2. Severity classification
3. Holding statement (<5min)
4. Channel-specific responses
5. Stakeholder briefing
6. Timeline management
7. Resolution tracking
8. Post-mortem

SKILLS

INTEGRATIONS